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About Alexander Calzadilla

Alexander Calzadilla is a Cuban male originally from Philadelphia, who has happily called Miami his home since moving here at the age of 15. He attended Southwest Sr. High School and Florida International University, ultimately receiving his Bachelor’s Degree in Business Administration. While in college, he began working as a paralegal for the Law Offices of Jeffrey E. Reichenbacher, a position he kept for seven years after graduation. He subsequently worked at Morgan, Lewis & Bockius Associates before landing at Costa Nursery. After distinguishing himself with many accomplishments, he was promoted to the position of Director of Specialty Products, which included the orchid, bonsai and lucky bamboo departments. When Alex was first put in charge of the three departments, they ranked near the bottom. By the time he left Costa after seven years, Alex had transformed the floundering departments into unqualified successes, posting record earnings, sales and profitability. In 2008 Alex was named the Costa Employee of the Year. Alex now puts his formidable prowess as a businessman into his newest venture, Avant-Garde Home Furnishings, LLC, serving as Managing Partner.

About Avant-Garde

We offer home furnishings and decor for every area of your home,both inside and out, always striving to bring you the most current design elements being used by today's top designers, at a fraction of their retail cost. Whether you are completely redecorating an area of your home, looking for the perfect accent piece to finish off an existing room, shopping for a unique gift, or simply "window shopping" to get design ideas, Avant-Garde is the place to go for everything modern & contemporary for your home.

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Saturday, April 14, 2012

Tangerine Tango...

Tangerine Tango..

2012 is the year of Tangerine Tango, a color that is all the craze at the moment, one that is bright, vibrant and very popular in home decor. As a tribute we at Avant-Garde will be creating an entire category of products devoted exclusively to this color. This idea was Edward Saunder's and I had nothing to do with it and I have to admit it WAS A GREAT IDEA ON HIS PART.. Please stay tuned and as of Monday you will see Avant-Garde's Tangerine Tango category...

Following is a tid-bit my partner and Avant-Garde's creative director sent me on Tangerine Tango..

Enjoy the pics and post.. 



FROM EDWARD SAUNDERS, 
AVANT-GARDE CREATIVE DIRECTOR

TANGERINE TANGO..


While researching this color of the year, I discovered it's apparently a rather big deal in fashion and home decor. I know you're busy, so if you can point me towards where to look, I'll be happy to search for products in this color. I think it would be a good idea to add some products in Tangerine and feature the color..

I made a Tangerine Tango banner, and put together a couple of paragraphs about it if you want to add it to the site.






 Every year since 1963, the Pantone Color Institute has selected a color of the year, the one color expected over the next twelve months to have the strongest impact on fashion and home décor. Each year, this global color authority sets standards for housing and other industries with their announcement of that year’s color. For 2012, the color of the year is Tangerine Tango, and it has already made headlines by showing up in retail stores and runway shows earlier this year. After exploding onto the scene with the Spring fashion shows, in the collections of Tommy Hilfiger, Nanette Lepore and Adrienne Vittadini among others, designers from every industry have been rushing to be on trend and include this year’s hot new color in all their designs.

Reflecting society’s struggles during difficult times, the 2011 color of the year, Honeysuckle, was chosen to encourage us to face everyday troubles with verve and vigor. As we begin to see the promise of better times ahead, this year’s selection of the vibrant and spirited Tangerine Tango is meant to provide the energy boost we need to recharge and move forward. According to Leatrice Eiseman, executive director of the Pantone Color Institute, “Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

We at Avant-Garde agree that Tangerine Tango is not only a stunning color, but is also the perfect choice to energize us during 2012 as we look forward to a bright, positive future, and we applaud the Pantone Color Institute for their bold selection. Whether you’re painting an accent wall, or adding a lamp, vase or artwork to a room, this exciting color brings vitality and life to any room in your modern home. Over the next few months, as they become available, we will be adding more products in this radiant color to our store, so visit often and keep a lookout for Tangerine Tango, the 2012 color of the year, at AG Home Goods.

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